Greggs
The challenge
How can we set the internet alight and mean more to more people for this British icon brand?
The work
Our work for Greggs is all about amplifying Greggs’ iconic (sausage) roll in British culture. It’s an undeniable favourite among us Brits. We cultivate that fandom by bringing joy to people’s feeds. Our always on strategy has seen our memes featured in newspapers and on meme accounts, community management that’s as hot as Steak Bakes and reactive social that leads culture, not follows it. We’d say more, but we’re speaking with our mouths full of Sausage Rolls and there are flakes everywhere.
The results
We’ve had some pretty tasty results: +17M impressions YOY, we smashed our follower growth target by +198.6%, whilst contributing to Greggs’ #1 Buzz position on YouGov’s Brand Index.
