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tombola

The challenge

How do we mean more to more people, making life’s in-between moments more fun, whilst driving fame for Britain’s biggest bingo site?

The work

We set out to restore a bit of joy to the nation… because adults deserve to ‘Open For Fun’ too. To celebrate the launch of tombola’s new TV ad, and their I’m A Celeb… sponsorship, we brought Open For Fun to high streets up and down the country through an integrated and always-on campaign. We turned life’s more mundane moments into moments of pure joy through an augmented reality treasure hunt, hundreds of jungly-prizes, influencer activations, always-on reactive content and, quite simply, a box-load of fun. Even the people’s princess Josie Gibson got involved!

The results

As result of our campaign, I’m A Celeb… sponsorship and always-on activity, we meant more to more people, gaining +2,462 followers on IG (166% YoY growth) and achieving 55+ pieces coverage – with over 132 million reach!

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